Turn fee-earners into lead generators

Exploit untapped potential for social media by learning the tips and tricks in one of the customised CPD training sessions below.

 

There are more than 560 million LinkedIn users globally. Less than 1% of LinkedIn users post regularly – this means that 99% of LinkedIn users are reading what the 1% are writing.

LinkedIn 1-on-1 training

Be the 1% that everyone reads about, and be the thought leader of your specialised area. Recommended to partners of your firm, this LinkedIn 1-on-1 training offers a tailored and hands-on session with individual fee-earners to

  • Build a solid LinkedIn profile and a plan on effective digital activities;

  • Establish a digital strategy for thought leadership and to generate business leads;

  • Identify key metrics to measure results on an ongoing basis; and

  • Understand LinkedIn for business and leveraging the platform as a business development tool to win clients.

A follow-up session will also be included for a status check.

 

 
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Customised group workshop

A cohesive firm-wide social media strategy is the key to unlocking your firm's untapped potential. This interactive group workshop will be tailored to your firm's strategy, creating a digital culture in your firm to turn fee-earners into lead generators.

  • Understand LinkedIn for business purposes and how to leverage the platform as a business development tool;

  • Apply tips and tricks to build a quality LinkedIn profile and maximise business opportunities via LinkedIn activities;

  • Act as lead generators by leveraging existing employee networks; and

  • 3x follow-up monthly reports on the group's performance will be provided after the workshop – to get their 'competitive edge' on.

 

Business strategy workshop for social media

Digital marketing is one of the most cost-effective ways to generate leads today. In this workshop, we will

  • Review your firm’s current LinkedIn digital footprint;

  • Create or refresh your LinkedIn Company Page and ‘Life’ Page in line with your firm’s strategy;

  • Develop a ‘follower’ strategy and calendar; and

  • Create a dashboard and a report system to track and analyse your firm's social media and website performance.

 

 
“I have always been skeptical about the power of LinkedIn as a marketing tool until I had my one on one training with Alice. Within the first week of my training, I managed to secure a major client through LinkedIn.”
— Partner, International Law Firm